The process

A short brief from you.
Published articles from us.

You're the expert. We handle the writing, editorial relationships, and placement.

Three steps

A defined, repeatable system

01

Brief

A written brief through our online form. You share angle, audience and specialism. We script the article around your strongest point of view.

02

Write & Place

Our FM-specialist writers produce the draft. You sign off every word. We pitch and place with an editor we already know.

03

Amplify (Optional)

LinkedIn ghostwriting turns your published article into 6 weeks of professional posts that compound your visibility.

What we need from you

Your time, in three sittings

We built this service for FM business owners who already work 50-hour weeks. You don't write. You don't research. You don't pitch. You spend around 30 minutes per article, total — all in writing.

Initial written brief15 mins
Article review15 mins
Everything else0 mins
Timeline

Six weeks from brief to byline

Week 1

Written Brief

You complete our online form — your specialism, your angle, your audience.

Week 1–2

Research & Write

Our writers produce a 800–1,000 word editorial-standard draft.

Week 2–3

Review & Revise

You read, mark up, approve. Unlimited revisions until it's yours.

Week 3–4

Editorial Submission

We pitch your editor, manage their feedback, secure placement.

Week 4–6

Published

Your byline goes live. Then it ranks.

Editorial standard

Editorial, not marketing

These titles reject promotional copy. Every piece we place is 800–1,000 words of genuine insight — the kind editors commission, not the kind brands push.

Promotional content
Specific expertise
Sales copy
Your byline
Generic advice
Editorial standard
Optional add-on

LinkedIn Ghostwriting

Turn one published article into six weeks of LinkedIn momentum. We write in your voice, post on your schedule, engage your network.

  • 8 ghostwritten posts per month
  • Your voice, your stories, your positioning
  • Engagement with high-value comments
  • Profile optimisation included
JM
James Mitchell
Founder & MD · 847 followers · 4h

Three years ago a procurement director told me our bid was “technically the strongest but commercially invisible.” That feedback rewired how I think about positioning. Here's what I changed →

847 impressions · 32 reactions
Why three a year

The cadence that actually works

Monthly
Too much

Editors won't accept it. Quality drops. Your audience tunes out.

Our Model
3 per year
Just right

Enough to dominate search. Few enough to maintain editorial standard.

Annual
Too little

One article ranks for 18 months, then fades. You disappear again.

The sector doesn't reward the best work. It rewards the most visible expertise.
The FM Experts
FAQ

Common questions

Yes. Every article carries your byline and bio. Ghostwriting refers to the drafting — the byline is always 100% yours.

Unlimited revisions until you sign off. Nothing is submitted to an editor until you approve it.

We guarantee placement in established UK FM trade press. Editorial integrity means we don't promise a specific title up-front.

Yes. You set the angle in your written brief, and you steer every revision.

Cleaning, security, catering, maintenance, energy, compliance, workplace strategy, and multi-service FM — across healthcare, education, corporate, and public sector.

First placement within 6–8 weeks. Inbound enquiries typically begin around month 4–6 as articles start to rank.

Ready to be the name they find first?

Send an enquiry online. We'll come back to you with the detail.

Enquire Online