Soft FM

The service that makes the building work.
Crowded, commoditised, and won on profile.

Soft FM is where the most operators chase the fewest distinct buyers. Win the contract before the quote stage by being the recognised name in your specialism.

General Janitorial & Cleaning

Brutally commoditised. Differentiate on standards, ESG and reliability.

Specialist & Deep Cleaning

Lumped with commodity cleaners. Justify premium via technical capability.

Manned Security

SIA-licensed price war. Win on vetting, training and standards.

Electronic Security Operations

Tech reliability and 24/7 capability. Higher-value positioning.

Waste Management

Price-competitive. Win on recycling, ESG and duty-of-care credentials.

Hazardous & Specialised Waste

Heavily regulated. Chain-of-custody and prosecution-risk authority.

Pest Control

Fragmented. Win recurring contracts via BPCA and food-safety authority.

Groundskeeping & Landscaping

Seen as non-essential. Biodiversity, ESG and year-round value.

Gritting & Snow Clearance

Seasonal bolt-on. Convey slip/trip liability and duty of care.

Catering & Hospitality

Relationship-led, high churn. Differentiate on experience and wellbeing.

Vending Services

Low-margin. Modernise via micro-markets and cashless authority.

Front of House & Reception

Intangible offer. Frame as workplace-experience value driver.

Mailroom & Logistics

Back-office invisibility. Position as essential workplace infrastructure.

Archiving & Document Storage

Confidentiality and GDPR paramount. Secure-destruction trust.

Office Moves & Changes

Lumpy project revenue. Win recurring churn via downtime-minimising authority.

Laundry & Uniform Services

Sector-specific. Win long-term supply via hygiene and sustainability authority.

Pricing

One service. Two ways to pay.

No retainers padded with strategy calls. You pay for published articles under your name. That's it.

Recommended

Quarterly

£800/quarter

Annual commitment, billed quarterly

4 published articles a year
Editorial standard, 800–1,000 words
Full byline & expert bio
Unlimited revisions until you approve
Placed in the FM trade press

Start quarterly

No commitment

£1,000/article

A single article, one-off

1 published article
Editorial standard, 800–1,000 words
Full byline & expert bio
See the work before you commit

Try one article

Premium authority packages — press, awards and LinkedIn combined — available for firms going all in. Ask about the full package

You already did the hard part.

The recognised authority doesn't chase work. It arrives.

Start my first article

The service that makes the building work.Crowded, commoditised, and won on profile.