Real results from real clients
Workplace Strategy Founder
Twelve years of strong delivery but invisible online. Procurement teams compared her to firms half her experience and couldn't find evidence of her expertise.
Three articles in leading FM trade titles over 9 months on hybrid workplace design, post-occupancy evaluation, and tenant attraction.
- Won £45,000 workplace strategy contract
- 20× ROI in year one
- Featured as conference keynote panellist
Cleaning Contractor — Healthcare Sector
Competing against the big four on every healthcare tender. No editorial presence meant no credibility signal during procurement scoring.
Four articles across leading FM trade press on infection-control compliance, sustainable cleaning chemistry, and frontline retention.
- IWFM Award shortlist
- Invitation to speak at Healthcare Estates conference
- 3 new healthcare clients in 12 months
FM Director Turned Owner-Operator
Just left a 20-year corporate FM role to launch his own business. Zero brand, zero pipeline, zero search presence.
Quarterly articles plus LinkedIn ghostwriting positioning him as the authority on FM-to-ownership transitions and TUPE-heavy mobilisations.
- LinkedIn followers grew 400%
- Quoted in FM trade press four times in 6 months
- Pipeline filled by month 5
Before & after
- Invisible to procurement
- Relying on referrals
- Losing tenders to less-experienced firms
- Procurement can't find you in research
- No press presence
- Recognised name in the sector
- Inbound LinkedIn enquiries
- Known before the tender lands
- Google returns your articles for your specialism
- Untouchable credibility
An article in the wild
The Hidden Cost of Reactive Maintenance: Why Preventive Strategy Wins Every Time
“Reactive maintenance isn't a cost line. It's a procurement red flag.”
Within four months I had procurement teams calling me directly after reading my published article.
We won a six-figure hospital contract because procurement had seen our published article.
Three articles in, my LinkedIn DMs are full. I haven't pitched a cold lead in nine months.
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